Please take a moment to review our sponsorship and promotional guidelines. By doing so, you’ll learn our minimum requirements for participation, what type of programs are incompatible with our brand, and how you can improve your prospects.

Please consult our FAQs should you have any questions that may occur while using the site.

For more detailed tips, view our printable page of helpful hints for submitting a proposal.

Promotional Guidelines

To properly consider and review your request, American requires a written proposal for a promotion, sponsorship, or participation in an event submitted at least eight (8) weeks in advance of the start date of the program.

Our primary objective is to support programs that generate sales and goodwill exposure to the company and community. We would also like to complement and enforce our current corporate marketing strategies with high-quality exposure.

Sponsorship Objectives/Guidelines

As a sponsor, American looks for exposure that not only recognizes our support but also educates the audience about our company and its services.

In our efforts to reach our target audience, we want to take advantage of promotions that use advertising media to deliver our strategic or sales message. We also prefer to have the AA logo/name accompanied by an image of an airplane and a specific tag link/graphic on any collateral resulting from our support.

At American Airlines, we enjoy high brand-name recognition and would request more than just the mention of "air transportation provided by American Airlines". If possible, we prefer to have actual media advertising as part of the sponsorship package. Ideally, we would like to be included on the sponsorship's promotional materials. Depending upon the event and collateral, we will partner with you to maximize our sponsorship opportunities.

We also look for opportunities where no other companies providing air transportation are associated with the sponsorship. Additionally, we are unable to participate in programs that are associated with any type of motorsports, tobacco, alcohol, or directly tied to specific political or religious entity. Since the number of requests we receive are in excess of those that we can accommodate, we are unable to sponsor individuals or K-12 schools.

Promotional/Sponsorship Elements

What we typically find valuable in a partnership:
- Media Value
- Promotional Elements: direct marketing, program ads, signage, display booths, collateral material
- Client Entertainment Elements: Tickets/tables to events, meals and hotel rooms

Event Sponsorship

If your sponsorship is for an event, please include the following information:
- Is it local, regional or national?
- City/Country where event will take place
- Name of Event
- Date(s)
- Other sponsors
- Number of people expected to attend
- Name of Charity if applicable
- Brief Description of Event
- What do you want American Airlines to provide?
- What is the specific use of requested tickets?
- What are the face values of any client entertainment elements and program ads?
- Target Audience
- What media advertising will be provided?

Tie-in Promotion With Sweepstakes Or Contest

What we need to know:
- Local, regional or national
- Name of Event
- Start date: End Date:
- Brief Description of program
- Other sponsors
- What do you want American Airlines to provide?
- Target Audience
- What media advertising will be provided?

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